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Report: IIFA Awards brings $26 million to Tampa Bay | News

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Report: IIFA Awards brings $26 million to Tampa Bay

Tampa, Florida -- Visit Tampa Bay has released their numbers on the impact the International Indian Film Academy Awards had on the area, and they say the event generated over $26 million and lured in an extra 30,000 visitors.

According to the report, IIFA attendees and visitors spent nearly $20 million in direct spending during IIFA celebrations. That's an average of more than $572 per traveler, per day.

Also, 24 percent said they plan to return to Tampa Bay in the future, and nearly 100 percent rated the visitor experience as "good or excellent."

"Based on these numbers, it's safe to say the IIFA celebrations were a tremendous success for our city and our region," said Santiago Corrada, president and CEO of Visit Tampa Bay. "During the June television broadcast of the IIFA Awards, more than 800 million viewers worldwide will hear the Tampa Bay name, experience our rich authentic culture and see the many treasures our city has to offer."

On the final night of the IIFA Awards alone, Hillsborough County hotels experienced double-digit increases across all indices, including a 21.1 percent increase in occupancy rate, 34.7 percent increase in average daily rate and an astonishing 62.1 percent increase in room revenue compared to the same day last year.

These increases helped bring April's hotel metrics and bed tax collections to one of the highest levels in Hillsborough County's history.

"We at IIFA are extremely proud of the impact the 2014 IIFA Weekend & Awards had in the Tampa Bay region," said Andre Timmins, IIFA Director. "This was our premiere event in USA, and every day of the weekend was an astounding success – from the IIFA Stomp event, which started the weekend and drew a record-breaking crowd of more than 8,000 people to Curtis Hixon Waterfront Park, to the IIFA Awards finale which more than 24,000 people watched live at Raymond James Stadium. Beyond the positive short-term impact of the weekend, we look forward to building a great legacy with the city, developing business, trade and film production relations between India and Tampa Bay, with an estimated economic impact of approximately $56 million within 12 months."

To view the 15th Annual IIFA Weekend and Awards Economic Impact Report, please visit www.visittampabay.com/research.

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