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USF advertising students create campaign for Firehouse Subs; Compete for $5,000 | News

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USF advertising students create campaign for Firehouse Subs; Compete for $5,000
News, Schools
USF advertising students create campaign for Firehouse Subs; Compete for $5,000

Tampa, FL - Students in the Zimmerman Advertising Program (ZAP) at the University of South Florida are taking a bite out of their final exams this semester, and the competition will be fire-hot. 

They're going head to head creating campaigns for Firehouse Subs as part of the university's unique Brandtailing™ class, in which students develop real-life advertising campaigns for real life clients - and this year, there's more than grades on the line. They could take home $5,000.

On Friday, December 7th, the students will make their case in front of a panel of judges on USF's Tampa campus including the Founder and Chairman of Zimmerman Advertising and Founder of ZAP Jordan Zimmerman. He created the program as the only one in the country to offer separate business and mass communication tracks for students pursuing an advertising degree. It's a curriculum that uniquely prepares students for life outside the classroom.

"We are putting students on the fast track for success," said Zimmerman. "We're going beyond simply the theory taught in schools to give them hands-on experience in the industry. It's trial by fire and will serve these students well when it's time to show their stuff to a potential employer."

Other judges set to attend from Zimmerman Advertising include Adam Herman, EVP, Integrated Media; Scott Thaler, EVP, Chief Interaction Officer; and Ali Henriques, VP of Research. A team from Firehouse Subs will also be on hand for the presentations including Co-founder Chris Sorensen, Doug Reifschneider, Vice President of Marketing; Cecily Sorensen, Director of Corporate Communications; Robin Peters, Executive Director of Firehouse Subs Public Safety Foundation; and Kristen Majdanics, Director of Brand Marketing.

The campaigns stand as a culmination of a semester spent immersed in the world of advertising's modern priorities. In this case, the students had to figure out how to increase awareness and donations for the Firehouse Subs Public Safety Foundation. 

Split up into teams, they developed every aspect of the Foundation's campaign, from research and creative, to promotion and ROI. Getting their material straight from the source, Firehouse Subs CEO Don Fox taught an entire class in October.

"I was so impressed with the insight the students had to offer about Firehouse Subs Public Safety Foundation," said Fox. "It's always refreshing to have a third party snapshot on perception of the brand so that we can better serve our guests. We are looking forward to seeing their presentation."

The ZAP class follows Brandtailing™, a corporate philosophy at Zimmerman. This methodology is used to track the overnight sales and long-term branding for every single client in a take-no-prisoners approach to results that shows how effective a new ad is the day after it runs.

"We've entered a new world of learning, where social media is king and communication is instantaneous," added Zimmerman. "ZAP teaches our students how to deliver results -- how to be relentless in the pursuit of success for their clients. We're proud that ZAP serves as a model for raising the bar of higher education."

Release courtesy of Zimmerman Advertizing

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